Polycrol
I designed a range of social media content for Polycrol to boost brand awareness and audience engagement. The project focused on creating visually appealing, cohesive graphics that educate, entertain, and promote Polycrol’s digestive relief products while strengthening the brand’s online presence.
Social media
Branding
Project Overview
Client: Polycrol
Industry: Health / Consumer Goods
Year: 2024 - 2025
Polycrol, a leading digestive relief brand, wanted engaging content that would resonate with its audience across social media. The brand needed a cohesive visual strategy that balances informative posts, promotional content, and lighthearted, shareable material. I developed a diverse range of graphics that maintained a modern, consistent aesthetic while communicating Polycrol’s brand message effectively.
Focus
The project centred on creating a versatile social media content system that educates, entertains, and promotes. The focus was on maintaining brand cohesion across all content formats while designing visually engaging posts that are easy to digest and shareable. The content balanced educational, promotional, and entertaining elements to maximise audience engagement, and included interactive features such as polls, quizzes, and infographics to encourage participation.
Outcomes
Produced a diverse set of social media graphics, including educational posts, product highlights, memes, and interactive content.
Strengthened Polycrol’s brand identity through consistent and modern visual design.
Increased audience engagement with digestible, visually appealing layouts.
Delivered content that effectively blends education, entertainment, and marketing for a relatable, impactful online presence.