Pedang Berlian
I led the rebranding of PT. Pedang Berlian, an international exhibition and interior contractor, to create a modern and contemporary visual identity. The project included developing brand guidelines, social media graphics, illustrations, and a range of merchandise designs, including T-shirts, mugs, tote bags, stickers, and keychains. My work established a cohesive brand presence across all touchpoints, elevating the company’s image in the international market.
Rebranding
Social media
Merchandise
Flyer
Project Overview
Client: PT Pedang Berlian
Industry: International Exhibition Contractor
Year: 2024 - Present
PT. Pedang Berlian, founded in 2010 by Linda T., has quickly become a trusted partner for government, private, and multinational companies, executing exhibitions not only in Indonesia but worldwide, including Thailand, Hong Kong, China, India, Libya, the UAE, South Africa, Australia, and Switzerland. The brand required a refreshed identity that communicated professionalism, modernity, and reliability while maintaining a versatile system suitable for diverse applications.
Focus
The project centred on rebranding Pedang Berlian with a modern, contemporary visual identity that could be consistently applied across digital and physical touchpoints. This included creating clear brand guidelines, designing social media graphics and illustrations, and developing merchandise that embodies the brand’s personality while supporting recognition, engagement, and trust on a global scale.
Outcomes
Developed a cohesive, modern brand identity that strengthened Pedang Berlian’s professional image internationally.
Created brand guidelines to ensure consistency across all marketing materials and touchpoints.
Designed social media graphics, illustrations, and a variety of merchandise including T-shirts, mugs, tote bags, stickers, and keychains.
Elevated brand recognition and market presence, reflecting Pedang Berlian’s expertise and reliability in international exhibitions and interior contracting.