Elca Lighting
I designed Elca Lighting’s product catalogue and packaging, creating a cohesive and professional visual system that reflects the brand’s commitment to quality, innovation, and versatility. The goal was to clearly present a wide range of lighting solutions for both residential and commercial applications while reinforcing Elca’s brand identity.
Product catalogue
Packaging
Project Overview
Client: Elca Lighting
Industry: Lighting & Electrical Solutions
Year: 2023
Elca Lighting is a company offering high-quality modern lighting products, including downlights, LED strip lights, exterior uplights, spotlights, step lights, and waterproof lights. Serving both professionals and consumers, the brand needed a catalogue and packaging system that communicated product variety, reliability, and technological innovation in a clear, approachable, and visually appealing way.
Focus
The project centred on designing a product catalogue and packaging that communicates Elca Lighting’s diverse offerings while maintaining a cohesive, modern aesthetic. The design aimed to make technical information accessible and engaging for a range of audiences, from industry professionals to everyday consumers, ensuring clarity, recognisability, and a premium feel across all touchpoints.
Outcomes
Created a product catalogue that clearly showcases Elca’s extensive lighting range, balancing technical details with visual appeal.
Designed packaging that reflects the brand’s premium quality, innovative technology, and reliability.
Established a consistent visual identity across catalogue and packaging to strengthen brand recognition.
Enhanced the professional and consumer perception of Elca Lighting as a trusted, modern lighting solutions provider.