H2 Bottle
I joined H2 Bottle at a time when they had no designer, no visual direction, and no brand guidelines. I built their entire brand identity from the ground up — from rebranding and packaging to social media, illustrations, merchandise, and e-commerce graphics. My work established a cohesive, modern visual presence that has significantly strengthened H2 Bottle's brand presence in the market.
Rebranding
Packaging
Social media
Merchandise
E-commerce
Project Overview
Client: H2 Bottle
Industry: Lifestyle / Drinkware
Year: 2020 - Present
When I first joined H2 Bottle, the company had no in-house designer, no visual direction, and no brand guidelines. Their products had potential, but their identity was inconsistent across packaging, social media, and online touchpoints. I stepped in to build the brand from the ground up.
Focus
The project centred on building a complete visual foundation for a brand that previously had no design direction. The priority was to create a unified, scalable identity system that could support every touchpoint—from packaging and social media to e-commerce and merchandise—while remaining flexible for future product expansion. A key focus was establishing clarity, consistency, and recognisability across the entire brand ecosystem to strengthen H2 Bottle’s presence in the market.
Outcomes
Established a cohesive brand identity that elevated H2 Bottle’s market presence
Improved brand recognition through consistent packaging, social media, and e-commerce visuals
Enhanced customer trust with clear, modern, and professionally executed design across all touchpoints
Streamlined future marketing and product launches with a complete brand guideline
Enabled the brand to expand confidently with new products, merchandise, and scalable visual systems