Bakmie Sencinping
I joined Bakmie Sencinping to lead a complete brand refresh. The brand needed a fresh, cohesive visual identity to stand out in a competitive F&B market. I designed a new logo, packaging, and visual system that captured the brand’s bold, dynamic personality while maintaining its authentic, handcrafted appeal. My work created a modern, recognisable identity that strengthened Bakmie Sencinping’s presence across all customer touchpoints.
Logo
Branding
Packaging
Social media
Project Overview
Client: Bakmie Sencinping
Industry: Food & Beverages
Year: 2023
Bakmie Sencinping, a noodle brand celebrated for its bold flavors and rich heritage, needed a refreshed identity to stand out in a crowded market. The existing visual identity lacked cohesion and did not fully capture the brand’s unique personality. I led the rebranding process, creating a new logo and packaging system that reflected the brand’s authentic, handcrafted appeal while giving it a modern, market-ready edge.
Focus
The project centred on establishing a distinctive and memorable brand identity that could resonate with customers and strengthen the brand’s presence across both online and offline channels. Key priorities included balancing tradition with a contemporary touch, creating packaging that tells the brand’s story, and designing a cohesive visual system that could support future growth.
Outcomes
Developed a bold, cohesive visual identity that elevated the brand in a competitive market.
Crafted a logo that embodies the brand’s dynamic, “crazy delicious” personality.
Designed packaging that is visually striking, practical, and consistent across product lines.
Strengthened brand recognition with a look that appeals to both loyal customers and new audiences.
Enhanced the brand’s overall marketability, making the products ideal for gifting, sharing, or retail display.